Since 1989 the TAC has had an emphasis on research that leads to road safety and marketing campaigns and programs. These are then evaluated on how effective they have been.

The TAC's Road Safety and Marketing team manages a comprehensive research program that assesses the merits of current campaigns and programs and identifies effective messages for future campaigns. We have a small internal research team with an externally focused approach to research and analysis.

Find out more about TAC Road Safety surveys and research or view the road safety research reports