This brief is for young content creators, storytellers and budding filmmakers who may offer a different perspective. If you were born or have a parent who was born in a country where English is not the main language, this brief is for you. We want to hear your ideas that can connect with your mates, friends or family to promote road safety and educate others about the importance of wearing a seatbelt.
Come up with a film idea about the importance of Seatbelt Usage
Wearing a seatbelt can reduce fatal and non-fatal injuries by 60% among people travelling in the front and by 44% among those travelling in the back. People aged 18-25 (3.2%) are most likely to have travelled as a driver and passenger without wearing a seatbelt, creating a huge risk for serious injury or worse. Attitudes and beliefs around seatbelt usage also vary depending on where you grew up, which may influence your decision to wear a seatbelt or not as a driver or passenger.
Seatbelts are crucial to reducing fatalities and serious injury. If there’s a crash, the seatbelt causes the person to slow down at the same rate as the vehicle and reduces the risk of being thrown from the car or colliding with other people or interior parts of the car. Seatbelts also distribute the force of the impact over the stronger parts of the occupant’s body (like the pelvis and chest area).
Your task
Come up with a 45 sec film idea to remind your friends and family to wear a seatbelt when they’re travelling in a car. What would get them thinking about the dangers of not wearing one? Your submission can be a written description (script, storyboard or synopsis) outlining the narrative, or you can upload a video that describes your idea. Your submission must be completed in English.
Be creative! We want to hear all your brilliant ideas! But remember, the goal is to educate people about safety while entertaining them too. What would be simple, but powerful? Read more information about using seatbelts to help you with your ideas.
