Split Second creative tips

Creative tips

Split Second is all about creativity. We’re looking for the most original and compelling idea across all the briefs. We recommend you watch the previous Split Second winning films to see the kind of ideas that have been successful in the past and see how a storyline can effectively fit into a 45 second film/advertisement.

Here are some general tips to help get your creative juices flowing:

ENTERTAIN DON’T LECTURE: The goal is to get your audience thinking and talking about the risks. Try not to just tell them in a way that sounds like a nagging old Aunt. Make your film interesting and relatable, so it sticks with people after they watch it. If you think it’s the kind of idea that would make you think twice about risky driving, then chances are it’ll work on your mates too and win! Good Luck.
KEEP TO THE BUDGET: Really go for it and be creative, but remember, the budget for each winning film is more humble than Hollywood – The production budget won’t be able to afford high speed car chases and collisions. But maybe that’s too obvious an idea anyway.
SIMPLICITY IS IMPORTANT: You only have 45 seconds to tell your story, so every second counts. Keep your idea and message simple, direct, and powerful. Make sure the key point you want to make comes through clearly. Avoid blood and gore - you don’t have to scare people to make them think. Go beyond the usual shock tactics we see in road safety ads.
STAY ON BRIEF: Does your idea align with the road safety topic you’re addressing? It must be on the dangers of driving tired or not wearing a seatbelt. Don’t stray from the core message.


Split Second creative tips Creative tips Split Second is all about creativity. We’re looking for the most original and compelling idea across all the briefs. We recommend you watch the previous Split Second winning films to see the kind of ideas that have been successful in the past and see how a storyline can effectively fit into a 45 second film/advertisement. Here are some general tips to help get your creative juices flowing: ENTERTAIN DON’T LECTURE: The goal is to get your audience thinking and talking about the risks. Try not to just tell them in a way that sounds like a nagging old Aunt. Make your film interesting and relatable, so it sticks with people after they watch it. If you think it’s the kind of idea that would make you think twice about risky driving, then chances are it’ll work on your mates too and win! Good Luck. KEEP TO THE BUDGET: Really go for it and be creative, but remember, the budget for each winning film is more humble than Hollywood – The production budget won’t be able to afford high speed car chases and collisions. But maybe that’s too obvious an idea anyway. SIMPLICITY IS IMPORTANT: You only have 45 seconds to tell your story, so every second counts. Keep your idea and message simple, direct, and powerful. Make sure the key point you want to make comes through clearly. Avoid blood and gore - you don’t have to scare people to make them think. Go beyond the usual shock tactics we see in road safety ads. STAY ON BRIEF: Does your idea align with the road safety topic you’re addressing? It must be on the dangers of driving tired or not wearing a seatbelt. Don’t stray from the core message.