The TAC started in 1987, and since then we have worked to deliver public education campaigns to reduce the number of deaths and serious injuries on our roads. Our campaigns have been internationally recognised for highlighting the impact of road trauma on people's lives.
The first TAC ad was aired in 1989
This ad showed the real and raw impact of road trauma on families and the community. In 1989, there were 776 deaths on our roads and drink driving was a major cause of deaths. This ad was the beginning of the iconic line, if you drink then drive, you're a bloody idiot.
The first TAC ad was aired in 1989
This ad showed the real and raw impact of road trauma on families and the community. In 1989, there were 776 deaths on our roads and drink driving was a major cause of deaths. This ad was the beginning of the iconic line, if you drink then drive, you're a bloody idiot.
Tired driving
Fatigue is one of the biggest killers on our roads. This ad was launched in 1994, when tired driving was the cause of up to 35% of road deaths. Many Victorians underestimate the risk of tired driving and this campaign was the first of a number of tired driving campaigns throughout our history.
Tired driving
Fatigue is one of the biggest killers on our roads. This ad was launched in 1994, when tired driving was the cause of up to 35% of road deaths. Many Victorians underestimate the risk of tired driving and this campaign was the first of a number of tired driving campaigns throughout our history.
Speed
Launched in 1997, our speed campaign showed in detail the effects of a crash at 70km/h. The campaign aimed to get people to think about how going just 10km/h slower would change a crash from being deadly to a near miss.
Speed
Launched in 1997, our speed campaign showed in detail the effects of a crash at 70km/h. The campaign aimed to get people to think about how going just 10km/h slower would change a crash from being deadly to a near miss.
Motorcyclists
Motorcyclists are among our most vulnerable road users, many drivers don't think about the risks that people riding motorcycles face on our roads. We challenged people to put themselves in a rider's boots so that they'll be more aware of riders on our roads.
Motorcyclists
Motorcyclists are among our most vulnerable road users, many drivers don't think about the risks that people riding motorcycles face on our roads. We challenged people to put themselves in a rider's boots so that they'll be more aware of riders on our roads.
There's no one someone won't miss
More than 200 people are dying on our roads each year, we asked Victorians to tell us, just how many people do they think should die. When faced with the reality that the number could be someone in their own family the true devastation of deaths on our roads hit home.
There's no one someone won't miss
More than 200 people are dying on our roads each year, we asked Victorians to tell us, just how many people do they think should die. When faced with the reality that the number could be someone in their own family the true devastation of deaths on our roads hit home.
Seatbelts. What's stopping you?
Our seatbelts campaign, which was first launched in 1992, was relaunched in 2020. Even 18 years on, we have still been seeing people choosing not to wear a seatbelt when they get in the car. Each year up to 30 people die on our roads and aren't wearing a seatbelt. It has been estimated that wearing a properly adjusted seat belt reduces the risk of a fatal or serious injury by up to 50%.
Seatbelts. What's stopping you?
Our seatbelts campaign, which was first launched in 1992, was relaunched in 2020. Even 18 years on, we have still been seeing people choosing not to wear a seatbelt when they get in the car. Each year up to 30 people die on our roads and aren't wearing a seatbelt. It has been estimated that wearing a properly adjusted seat belt reduces the risk of a fatal or serious injury by up to 50%.
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Watch more on our YouTube channel
Follow us on social media to stay up to date with our latest campaigns