Tired driving
Driving tired? Wake up to yourself.
Did you know that when you drive on less than 5 hours of sleep, you are 4 times more likely to crash?
Find out more about the campaign here.
Drink Drive campaign
Think you’re okay to drive after a few drinks? Stop kidding yourself. If you drink, don’t drive.
The safest way to know for sure that you are under 0.05 BAC is to separate drinking and driving completely. Many factors can impact BAC readings such as sex, age, weight, fatigue levels or tolerance to alcohol - no one can accurately judge their BAC, especially if they’ve had a few drinks.
Find out more about the campaign here.
Protect your entire body on every ride
Don’t let a 15 minute ride become a 12 month recovery. In a motorcycle crash, casual clothes only protect your body for a split second. You are less likely to be admitted to hospital after a crash if you are wearing protective clothing.
Got the gear? Ride with it.
Find out more about this campaign
(motorcycle engine revving)
(tires screeching)
- [Narrator] At this very moment, the rider is protected.
But it only takes 0.03 seconds for the sneaker to burst.
0.6 seconds for the jeans to disintegrate.
Then, like a human crayon, his flesh is shredded
by the coarse bitumen.
(rider gasping)
Winning films bring a fresh take to vehicle safety message
Two young Victorian filmmakers have had their creative vision brought to life in the form of road safety campaigns, educating people on the life-saving benefits of vehicle safety features.
Both winning concepts address the importance of vehicle safety, a critical issue when it comes to improving the safety of young people on Victorian roads.
Find out more about the competition
Your car is very well.
...stacked?
Yes, it is
with features like
Lane Keep Assist
…and don’t forget
Automatic Emergency Braking…
Keeps me on course if…
If your eyes were ever to wander?
And this is?
…Electronic Stability Control
Keeps me
In full control
Yes I am sure you
like to stay on top of things
(Distant scream)
Safety first,
I always say…
Pause Stop
The TAC operates a number of Pause Stop sites across Victoria, encouraging drivers to pull over, recharge and get to get to their destination safely.
Left Unfinished
Seven seemingly ordinary items which belonged to seven Victorians whose lives were either tragically lost or forever changed while on the road are featured in this campaign. Each object represents a chapter in a book that will never be written or a life cut short and ultimately, a story left unfinished.
The TAC started in 1987, and since then we have worked to deliver public education campaigns to reduce the number of deaths and serious injuries on our roads. Our campaigns have been internationally recognised for highlighting the impact of road trauma on people's lives.
The first TAC ad was aired in 1989
This ad showed the real and raw impact of road trauma on families and the community. In 1989, there were 776 deaths on our roads and drink driving was a major cause of deaths. This ad was the beginning of the iconic line, if you drink then drive, you're a bloody idiot.
Tired driving
Fatigue is one of the biggest killers on our roads. This ad was launched in 1994, when tired driving was the cause of up to 35% of road deaths. Many Victorians underestimate the risk of tired driving and this campaign was the first of a number of tired driving campaigns throughout our history.
Speed
Launched in 1997, our speed campaign showed in detail the effects of a crash at 70km/h. The campaign aimed to get people to think about how going just 10km/h slower would change a crash from being deadly to a near miss.
Motorcyclists
Motorcyclists are among our most vulnerable road users, many drivers don't think about the risks that people riding motorcycles face on our roads. We challenged people to put themselves in a rider's boots so that they'll be more aware of riders on our roads.
There's no one someone won't miss
More than 200 people are dying on our roads each year, we asked Victorians to tell us, just how many people do they think should die. When faced with the reality that the number could be someone in their own family the true devastation of deaths on our roads hit home.
Seatbelts. What's stopping you?
Our seatbelts campaign, which was first launched in 1992, was relaunched in 2020. Even 18 years on, we have still been seeing people choosing not to wear a seatbelt when they get in the car. Each year up to 30 people die on our roads and aren't wearing a seatbelt. It has been estimated that wearing a properly adjusted seat belt reduces the risk of a fatal or serious injury by up to 50%.
Watch more on our YouTube channel
Follow us on social media to stay up to date with our latest campaigns
Tired driving
Driving tired? Wake up to yourself.
Did you know that when you drive on less than 5 hours of sleep, you are 4 times more likely to crash?
Find out more about the campaign here.
Drink Drive campaign
Think you’re okay to drive after a few drinks? Stop kidding yourself. If you drink, don’t drive.
The safest way to know for sure that you are under 0.05 BAC is to separate drinking and driving completely. Many factors can impact BAC readings such as sex, age, weight, fatigue levels or tolerance to alcohol - no one can accurately judge their BAC, especially if they’ve had a few drinks.
Find out more about the campaign here.
Protect your entire body on every ride
Don’t let a 15 minute ride become a 12 month recovery. In a motorcycle crash, casual clothes only protect your body for a split second. You are less likely to be admitted to hospital after a crash if you are wearing protective clothing.
Got the gear? Ride with it.
Find out more about this campaign
(motorcycle engine revving)
(tires screeching)
- [Narrator] At this very moment, the rider is protected.
But it only takes 0.03 seconds for the sneaker to burst.
0.6 seconds for the jeans to disintegrate.
Then, like a human crayon, his flesh is shredded
by the coarse bitumen.
(rider gasping)
Winning films bring a fresh take to vehicle safety message
Two young Victorian filmmakers have had their creative vision brought to life in the form of road safety campaigns, educating people on the life-saving benefits of vehicle safety features.
Both winning concepts address the importance of vehicle safety, a critical issue when it comes to improving the safety of young people on Victorian roads.
Find out more about the competition
Your car is very well.
...stacked?
Yes, it is
with features like
Lane Keep Assist
…and don’t forget
Automatic Emergency Braking…
Keeps me on course if…
If your eyes were ever to wander?
And this is?
…Electronic Stability Control
Keeps me
In full control
Yes I am sure you
like to stay on top of things
(Distant scream)
Safety first,
I always say…
Pause Stop
The TAC operates a number of Pause Stop sites across Victoria, encouraging drivers to pull over, recharge and get to get to their destination safely.
Left Unfinished
Seven seemingly ordinary items which belonged to seven Victorians whose lives were either tragically lost or forever changed while on the road are featured in this campaign. Each object represents a chapter in a book that will never be written or a life cut short and ultimately, a story left unfinished.
The TAC started in 1987, and since then we have worked to deliver public education campaigns to reduce the number of deaths and serious injuries on our roads. Our campaigns have been internationally recognised for highlighting the impact of road trauma on people's lives.
The first TAC ad was aired in 1989
This ad showed the real and raw impact of road trauma on families and the community. In 1989, there were 776 deaths on our roads and drink driving was a major cause of deaths. This ad was the beginning of the iconic line, if you drink then drive, you're a bloody idiot.
Tired driving
Fatigue is one of the biggest killers on our roads. This ad was launched in 1994, when tired driving was the cause of up to 35% of road deaths. Many Victorians underestimate the risk of tired driving and this campaign was the first of a number of tired driving campaigns throughout our history.
Speed
Launched in 1997, our speed campaign showed in detail the effects of a crash at 70km/h. The campaign aimed to get people to think about how going just 10km/h slower would change a crash from being deadly to a near miss.
Motorcyclists
Motorcyclists are among our most vulnerable road users, many drivers don't think about the risks that people riding motorcycles face on our roads. We challenged people to put themselves in a rider's boots so that they'll be more aware of riders on our roads.
There's no one someone won't miss
More than 200 people are dying on our roads each year, we asked Victorians to tell us, just how many people do they think should die. When faced with the reality that the number could be someone in their own family the true devastation of deaths on our roads hit home.
Seatbelts. What's stopping you?
Our seatbelts campaign, which was first launched in 1992, was relaunched in 2020. Even 18 years on, we have still been seeing people choosing not to wear a seatbelt when they get in the car. Each year up to 30 people die on our roads and aren't wearing a seatbelt. It has been estimated that wearing a properly adjusted seat belt reduces the risk of a fatal or serious injury by up to 50%.
Watch more on our YouTube channel
Follow us on social media to stay up to date with our latest campaigns